The first-ever Small Business Saturday took place on Nov 27, 2010. It encouraged people across the country to support small, local businesses.
In 2011, the day became official. From Washington D.C. to Washington State, governors, mayors, senators, and even President Obama, all voiced their support for Small Business Saturday.
In 2012 on Small Business Saturday, 73.9 million people shopped at their small, locally owned, independent businesses.
In 2013, the day continued to grow, with more individuals and local organizations pledging to support the day as Neighborhood Champions.
2014 – the Downtown Waterfront Alliance was a registered Neighborhood Champion.
In 2014, shoppers across the nation supported their neighborhood businesses like never before, continuing to embrace the day as a holiday shopping tradition, spending an estimated $14.3billion at small businesses.